|
11:00am |
|
Registrations
- LaValley Theatres, Instructional Building,
Lethbridge College Campus |
|
Noon |
|
Lunch
– LaValley Theatres, Instructional Building,
Lethbridge College Campus |
|
12:30pm |
|
Introduction
&
Greetings |
|
12:40pm |
|
"Championing, Leading & Advocating"
Tracy Edwards,
President & CEO Lethbridge College |
|
12:55pm |
|
"20/20
Foresight: Looking into the Future of
Agriculture"
Bob Treadway, Treadway & Associates, Anacortes,
Washington
- What forces, factors &
trends will affect agriculture in the next
decade
- The best method for
understanding how the economy will evolve
- Why a Hollywood
production company will have a profound
impact on agriculture
|
|
1:45pm |
|
"Speak
Up For Agriculture – If Not You, Then Who?"
Crystal Mackay, Ontario Farm Animal Council,
Guelph
- Getting the message out
to your customer, the consumer
- Some proactive efforts
that are working in reaching the target
audience
- What about the activists?
Dealing with the tough issues
|
|
2:30pm |
|
"Building
Agricultural Leaders"
Rosie Templeton, 4-H Premier’s Award Winner,
Lethbridge
- How can the adults of
today shape the youth of tomorrow?
- What programs must be
implemented to create agricultural leaders
- What aspects of the
industry will the next generation provide
the great contributions to?
|
|
2:45pm |
|
“Alberta’s Land-Use Framework: An Update”
– John Kolk |
 |
|
3:00pm |
|
Coffee Break |
|
3:30pm |
|
Presentation of ‘Leaders in Agriculture’ Awards
– Bruce Banks, 4-H Foundation of Alberta |
|
3:45pm |
|
“Telling
Our Story”
Crystal Young, American Angus Association, St.
Joseph, Missouri
- Who has been telling
‘our’ story
- Getting consumers to
understand our livelihoods
- How social media can help
|
|
4:30pm |
|
“Value
Shifting Powers Up Your Farm”
Gary Morton, Morton Horticultural Associates,
Coldbrook, Nova Scotia
- The changing definition
of agriculture & why you need to pay
attention
- Finding your farm’s
hidden added value
- We only regret the risks
that we don’t take
|
|
5:30pm |
|
Cash Bar
- D.A. Electric Barn, Lethbridge College Campus |
|
6:00pm |
|
Banquet
- D.A. Electric Barn, Lethbridge College Campus |
|
7:00pm |
|
"The
Agricultural Media Problem: Confront, Cooperate
or Capitulate"
Alex Avery, Hudson Institute’s Center for Global
Food Issues, Washington, DC
- Media and
activist-driven health & environmental
scares in relation to food & agriculture
- Is there an alternative
other than transparency, honesty and
back-footed defense
- Can we get beyond the
hype and what are the important lessons to
be learned
|
|
8:15pm |
|
Closing Remarks |
